LucasFilm has done the impossible and gotten an empty cardboard box to go viral. The pure stroke of marketing genius came earlier this week in the form of a press release announcing a new line of Star Wars toys. Accompanying the release was an image of an empty toy box, which still became newsworthy thanks to an image of the three main characters plastered across the top. Poe Dameron is decked out in his Resistance pilot gear. Finn is still wearing Poe’s jacket, spawning a million fan-fics on tumblr, I’m sure. And Rey has traded in her trademark buns for a new, longer hairdo. Speculation on the significance of the new style has already skyrocketed, with many a fanboy wondering if or how it will factor into her Jedi training under Luke. Star Wars Episode VIII: The Last Jedi will force its way into theaters on December 15, 2017.
No comments:
Post a Comment